Grow your business on Social Media with clarity, confidence & zero burnout
Social Media Management, Coaching and Content Creation for Ambitious Beauty & Wellness Founders
Let’s cut to the chase…
Social Media feels like a full-time job you didn't sign up for. You're posting randomly, second-guessing every caption, and watching other businesses grow while you're stuck in content chaos. The algorithm changes every five minutes, the advice is contradictory, and you're exhausted from trying to keep up.
Here's the truth… More posts won't fix it. Chasing trends won't fix it. What you need is strategy that's intentional, sustainable, and actually built for your business, not a cookie-cutter template that works for no one.
That's where I come in.
For three years, I was a makeup artist building my business through Instagram, fully immersed in the beauty industry. I learned firsthand what makes clients stop scrolling and start booking.
Then I pivoted. I studied PR and Marketing, and for the last six years, I've been deep in the social media industry since Reels first launched. Now I help beauty and wellness businesses create content that actually converts.
I know exactly who your dream clients are because they used to be MY clients. I know what catches their eye, what makes them book, and how to create content that works, because I've done it, studied it, and continue to evolve with the platform.
Now? I help wellness & beauty pros ditch the content chaos and grow organically on Instagram with clarity, confidence, and their own sass factor.
When I’m not living and breathing social, you'll find me with a matcha in hand, on my reformer, or reading a good book. I’m blessed to live a beautiful life in Auckland, New Zealand with my husband Nic and our two daughters, Emilia and Olive.
Hi, I’m Simonne, & I’ve been on both sides of this…
Services
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Feeling Stuck? Let’s find some clarity.
During our one-hour Clarity Call, we’ll dive deep into your social media presence and tackle your challenges head-on.
Whether you need to pin down your target audience, map out a high- converting launch strategy, or brainstorm fresh content ideas that actually feel like you, we’ll get it done.
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Stop settling for "pretty" and start seeing results with this no-fluff strategic evaluation. You’ll receive a conversion-focused profile overhaul, an expert analysis of your current content gaps, and 2–3 pages of scroll-stopping ideas ready for immediate action. Complete with a step-by-step action plan and a quick-win checklist, this service turns your Instagram into a clienta-generating machine
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Whether you're launching a new service, showcasing behind-the-scenes moments, or sharing valuable tips, I'll create reels that align with your brand's vision and connect with your target audience. From strategic planning to execution, I've got you covered!
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Say goodbye to the social media stress and hello to a thriving online presence.
Designed for the ambitious business owner who’s ready for expert level strategy paired with full-service execution.
I handle the heavy lifting. Content creation (with Reel editing) strategy, analytics, posting and high-touch engagement to keep your community thriving.
What my clients are saying
I worked with Simonne for her Reels Production Service. She did a fantastic job! She was extremely professional to work with and put a lot of effort into the strategy behind the reels also. Loved her edits and her helpful tips for filming too. Will definitely be working with her again!
Julia, Verve Social Media
The 1:1 session gave me so much clarity around where I was at and great ideas on what to implement. You have such a gift for capturing the soul of the business as well as the human behind it!
Milly, Mindbody Alchemy
Had such a great experience with Bloom & Sass Social, from start to finish. The content she created was so beautiful, I get so many compliments about it.
Steph, The Brow Status
Content Portfolio
Get in touch!
Ready to grow with scroll-stopping content and strategy behind every post? Enquire below to work together.
While I specialise in beauty and wellness, I’m open to working with any brand that aligns with the Bloom & Sass vibe. If you love what I do, let's chat