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Grow your business on Social Media with clarity, confidence & zero burnout

Social Media Management, Strategy Coaching and Content Creation for Ambitious Founders

Let’s cut to the chase…

Social Media feels like a full-time job you didn't sign up for. You're posting randomly, second-guessing every caption, and watching other businesses grow while you're stuck in content chaos. The algorithm changes every five minutes, the advice is contradictory, and you're exhausted from trying to keep up.

Here's the truth… More posts won't fix it. Chasing trends won't fix it. What you need is strategy that's intentional, sustainable, and actually built for your business, not a cookie-cutter template that works for no one.

That's where I come in.

Woman with glasses and long hair smiling, sitting on a cushioned surface in a room with a large plant in the background.

With 7 years in social media marketing and a double degree in Marketing & Public Relations, I've spent my career learning what makes people stop scrolling and start engaging.

I started out in corporate social media marketing, working across brands and industries, before deciding to build something of my own. Since then, I've helped ambitious founders and established businesses ditch the content chaos and grow organically on social media — with intentional strategy, scroll-stopping content, and authentic community at the core of everything I do.

I know what makes an audience stop scrolling and take action, because I've studied it, built strategies around it, and kept evolving with the platforms — from before Reels even launched to now.

Now? I help ambitious founders build a social media presence with clarity, confidence, and their own sass factor.

When I'm not living and breathing social, you'll find me with a matcha in hand, on my reformer, or reading a good book. I'm blessed to live a beautiful life in Auckland, New Zealand with my husband Nic and our two daughters, Emilia and Olive.

Hi, I’m Simonne,

What’s on offer?

What my clients are saying

I worked with Simonne for her Reels Production Service. She did a fantastic job! She was extremely professional to work with and put a lot of effort into the strategy behind the reels also. Loved her edits and her helpful tips for filming too. Will definitely be working with her again!

Julia, Verve Social Media

The 1:1 session gave me so much clarity around where I was at and great ideas on what to implement. You have such a gift for capturing the soul of the business as well as the human behind it!

Milly, Mindbody Alchemy

Had such a great experience with Bloom & Sass Social, from start to finish. The content she created was so beautiful, I get so many compliments about it.

Steph, The Brow Status

Collection of positive comments and praise about social media content creation on a green background, including emojis and user feedback.

Content Portfolio

Series of images showing different women in beauty salons and spa settings, getting hair and makeup treatments, including hair coloring, eyebrow shaping, and makeup application.
A woman with glasses and long brown hair, smiling, is sitting on a leather couch with a laptop on her lap in a modern living room with decorative pillows, a lamp, and picture frames in the background.

Like what you see but want to learn more?

Look, I get it. You've scrolled through my services, you're nodding along thinking "yes, I need this" — but you're not quite sure what's right for YOUR business.

That's exactly what the free connection call is for. We'll chat about where you're at, what's not working, and figure out the best way forward together.